The “CRM Janitor” Agent:
Autonomous Data Governance
Critical Infrastructure for High-Velocity Marketing Ops. Eliminate 40% of manual data entry time by autonomously scanning CRMs to identify incomplete records and merge duplicates.
What is the CRM Janitor Agent?
PrescientIQ’s “CRM Janitor” Agent is an autonomous data governance engine designed for DTC brands and Enterprise Marketing Ops. It acts as a persistent background service that autonomously scans Salesforce and HubSpot to identify incomplete records, merge duplicates via fuzzy logic, and enrich contact profiles without human intervention.
How does it automate governance?
Replacing manual “Find and Replace” workflows with continuous autonomous remediation.
🧹 Persistent Scanning
Unlike rule-based tools that run once a week, the Agent operates 24/7 in the background, identifying “IBM Inc.” and “I.B.M.” as the same entity instantly.
🧬 Semantic De-Duplication
It uses Fuzzy Logic to detect duplicates that standard CRM rules miss (e.g., matching “Bob Smith” at “Acme” with “Robert Smith” at “Acme Corp”).
⚡ Autonomous Enrichment
It spots missing fields—like a blank “Job Title”—and autonomously queries third-party data providers to fill the gap before the lead hits sales.
The Agent Way vs. The Old Way
| Feature | CRM Janitor Agent | Traditional Hygiene | Manual CSV |
|---|---|---|---|
| Operational Mode | Autonomous (Always-on) | Trigger-Based (Scheduled) | Reactive (Fix errors later) |
| Duplicate Resolution | AI Fuzzy Logic | Exact Match Only | Manual Review |
| Enrichment | Self-Healing | Add-on Service | None |
| Setup Time | Instant (API) | Weeks (Rules) | N/A |
Projected Business Impact
Based on a mid-market DTC brand database of 500k records.
| Metric | Before PrescientIQ | With PrescientIQ Agent | Net Benefit |
|---|---|---|---|
| Data Cleaning Time | 25 Hours/Week | 0 Hours/Week | 1,300 Hours Saved/Year |
| Email Deliverability | 89% (High Bounce) | 99.2% (Verified) | +11.4% Audience Reach |
| Duplicate Rate | 12-15% of DB | < 0.5% | Reduced CRM Costs |
People Also Ask (FAQ)
Does the CRM Janitor work on custom objects?
Is my data shared with other PrescientIQ customers?
Can I manually override the Agent’s changes?
Ready to stop cleaning data?
Start using your data instead of fixing it. Deploy the Janitor today.
Book Your Autonomous Audit